System One legend Mika Hakkinen introduced a supercar to Holyrood as he launched a festive marketing campaign urging individuals to by no means drink and drive.

The 2-time F1 champion is asking on individuals to again the #JOINTHEPACT marketing campaign, a worldwide initiative encouraging motorists by no means to get behind the wheel after ingesting alcohol.

READ MORE: Revealed: Scotland’s worst drink-driving cities 

Hakkinen, who leads the marketing campaign globally for Diageo and Johnnie Walker, introduced the Johnnie Walker Caparo T1 supercar to the Scottish Parliament on Thursday for the launch of the marketing campaign in Scotland.

He stated: “I’m delighted to be again in Scotland with the Be a part of The Pact marketing campaign, notably presently of 12 months as individuals put together for Christmas and New 12 months, which I do know is a serious celebration for Scots.

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“We would like everybody to benefit from the festive season safely and responsibly, and which means by no means ingesting and driving.

“We wish to attain as many drivers as we will in Scotland with the marketing campaign.”
Thus far in 2018, greater than seven million individuals world wide have signed as much as #JOINTHEPACT and greater than 14 million individuals in whole have made their dedication since 2008.

Liberal Democrat MSP Alex Cole-Hamilton stated: “The anti-drink drive message is an important one all 12 months spherical however it’s notably vital presently of 12 months as individuals put together to have fun the festive season.

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“That is why I am delighted to assist the Be a part of The Pact marketing campaign and to welcome Mika Hakkinen and Diageo to the Scottish Parliament to assist encourage individuals in Scotland to by no means drink and drive.

“System One is enormously fashionable and it’s a nice initiative to make use of that energy to succeed in as many individuals as doable all through Scotland with the by no means drink and drive message.”

As a part of the Scottish marketing campaign, Hakkinen will even go to outstanding spots across the capital with the automotive over the subsequent few days, together with the Ghillie Dhu in Rutland Place and Edinburgh Airport, the place the automobile will likely be on show over the weekend.

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Diageo chairman David Cutter stated: “We’re very happy with the influence we have made world wide with the Be a part of The Pact marketing campaign, with over 14 million individuals making the pledge to by no means drink and drive.

“We’re delighted to carry the marketing campaign to the house of our Scotch whisky distilling enterprise and to assist the efforts of the Scottish Authorities to sort out drink driving right here in Scotland.

“We want to thank parliamentarians of all events for becoming a member of us to advertise this important public security message in the course of the festive season.” 


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